Increasing Gas Prices Affect Consumer Retail Behavior
Whitman School of Management at Syracuse UniversityFor a number of years, gas prices in the United States have been fluctuating—at times reaching more than $4—and this fluctuation has significantly affected American’s disposable income. Dinesh Gauri, an assistant professor of marketing in the Whitman School of Management at Syracuse University, recently studied approximately 1,000 households to determine how consumers modify their shopping behaviors when higher gas prices put pressure on their budgets.